Alternatives
The best Moz Pro alternatives in 2026
Last updated Prices checked
A Moz alternative is an SEO tool that does what you use Moz Pro or Moz Local for (keyword research, rank tracking, link analysis, site audits, or local listings) with more data, a different price point, or a narrower focus. Moz Pro is a solid suite, so the right alternative depends on which part of it you've outgrown.
Why people leave Moz
Moz is one of the oldest names in SEO software, and its Domain Authority metric is still widely quoted. Teams usually look elsewhere for one of these reasons:
- Tracked keyword limits. Moz Pro Standard ($99/mo) tracks 300 keywords across 3 sites. SE Ranking's Core plan tracks 2,000 keywords daily at a similar price.
- Seats. Standard includes 1 user, and each extra seat costs $49/mo.
- Weekly AI tracking. Moz now includes AI visibility tracking on every Standard-and-up plan (150 to 600 prompts), but it updates weekly.
- Moz Local is a separate bill. Local listings management is its own product, priced per location.
Moz still has real strengths: a $49/mo Starter plan for single-site owners, AI prompts bundled in rather than sold as an add-on, and a free Moz Community account with limited access to MozBar, Keyword Explorer and Link Explorer.
Moz alternatives at a glance
Prices are each tool's cheapest paid plan, billed monthly, read off the vendor's pricing page on the date above. "See pricing page" means the vendor geo-prices or we couldn't verify a number.
| Tool | Type | Paid plans from | Free option |
|---|---|---|---|
| SemrushAll-in-one SEO and AI-search visibility platform for freelancers through agencies, sold as combined SEO + AI Search plans plus add-on toolkits. | All-in-one SEO suite | $139/mo (SEO)5 sites, 500 tracked keywords; $117.33/mo billed yearly | Free plan (10 reports/day) |
| AhrefsBacklink- and crawler-data-led SEO platform, now also selling AI-search visibility (Brand Radar), from solo site owners to enterprise teams. | All-in-one SEO suite | $129/mo (Lite)1 user, 5 projects, 750 tracked keywords (weekly updates) | Ahrefs Free for your own verified sites |
| SE RankingLower-cost SEO + GEO platform aimed at marketing teams and agencies, with AI-search tracking and agency white-label as add-ons. | All-in-one SEO suite | $129/mo (Core)10 projects, 2,000 keywords + 100 AI prompts tracked daily | 14 days, no card trial |
| MangoolsSimple, low-cost bundle of five SEO apps (keyword research, SERP analysis, rank tracking, backlinks, site metrics) for bloggers, small businesses and beginners. | Beginner-friendly SEO toolkit | See pricing page | Free account (limited) |
| UbersuggestBudget keyword-research and site-audit tool from Neil Patel's company, aimed at small businesses and beginners, with monthly or one-time lifetime plans. | Budget SEO tool | See pricing page | Free account (limited) |
| MajesticSpecialist backlink-index tool (Trust Flow, Citation Flow, Fresh and Historic Index) for link builders, agencies and developers. | Backlink analysis | $49.99/mo (Lite)1 user, Fresh Index; $41.67/mo billed yearly; excl. VAT | None |
| Ahrefs Free (Webmaster Tools)Ahrefs' free tier for owners of verified websites: site audit, own-site backlink and keyword data, and privacy-focused web analytics. | Free SEO tool (site owners) | Free | Free for verified sites |
| BrightLocalLocal SEO platform for businesses and agencies managing Google Business Profiles, citations, local rankings and reviews, priced by number of locations. | Local SEO | $41/mo (Track)1 location; price rises with locations | 14 days, no card trial |
| TerradiumSmall teams that want to be cited in AI answers and need the articles to get there | AI visibility + AI SEO content | $29/mo (Starter)15 tracked questions, weekly, on 3 of 4 AI engines; 30 AI-written articles a month | 7 days trial |
Moz vs Ahrefs
"Ahrefs vs Moz" is one of the most common comparisons. Here's how the two entry plans line up, from each vendor's pricing page:
| Moz Pro Standard | Ahrefs Lite | |
|---|---|---|
| Monthly price | $99 ($79/mo billed yearly) | $129 |
| Users included | 1 (extra seats $49/mo) | 1 (up to 2 extra at $40/mo) |
| Tracked keywords | 300 | 750 |
| Tracked AI prompts | 150, updated weekly | 5 |
| Free trial | Yes | No |
| Free tier | Moz Community account (limited) | Ahrefs Free for verified sites |
Is Ahrefs more accurate than Moz? Neither pricing page gives an accuracy figure we could compare, and we haven't benchmarked them, so we won't claim one is more accurate. Pick on the data you'll use: Ahrefs leans on backlink and crawl data, while Moz bundles more AI prompts into a cheaper plan. Check either against your own Google Search Console data.
Moz vs Semrush follows a similar pattern: Semrush's entry SEO plan is $139/mo but tracks 500 keywords daily across 5 websites, and adds a free plan and 7-day trial.
The best Moz Pro alternatives
Semrush
All-in-one SEO suite · $139/mo (SEO) · Free plan (10 reports/day)
Semrush is the broadest suite on this list: keyword research, rank tracking, site audits, backlinks and competitor research, sold as combined SEO + AI Search plans. The entry SEO plan covers 5 websites and 500 keywords tracked daily.
Pros
- Daily rank tracking, and more sites on the entry plan than Moz Standard
- Free plan (1 demo project, 10 reports a day) and a 7-day free trial
- AI-search tracking on the SEO + AI Search plans
Cons
- Higher entry price than Moz Pro
- Extra users from $45/mo
- AI prompt tracking needs a higher plan or a separate toolkit
Best for: Teams that have outgrown Moz and want one suite for everything. See our Semrush alternatives guide if the price is a concern.
Ahrefs
All-in-one SEO suite · $129/mo (Lite) · Ahrefs Free for your own verified sites
Ahrefs is the backlink-and-crawler-led suite. Lite includes 5 projects, 750 tracked keywords and 100,000 crawl credits, and paid plans include a few tracked AI prompts.
Pros
- Backlink and crawl data at the center of the product
- More tracked keywords than Moz Standard
- Ahrefs Free for your own verified sites
Cons
- No free trial
- Rank Tracker updates weekly on every plan
- Only 5 to 20 tracked AI prompts on paid plans, far fewer than Moz bundles
Best for: SEOs whose main reason to leave Moz is backlink depth. See also our Ahrefs alternatives.
SE Ranking
All-in-one SEO suite · $129/mo (Core)
SE Ranking is a lower-cost suite with daily tracking. Core includes 10 projects, 2,000 keywords and 100 AI prompts tracked daily, and 250,000 audit pages a month.
Pros
- Many more tracked keywords than Moz Standard, updated daily
- Daily AI prompt tracking on the entry plan
- 14-day free trial with no credit card, and extra seats from $16
Cons
- One manager seat on Core
- The broader AI Results Tracker is a separate add-on
- White-label (Agency Pack) is annual billing only
Best for: Teams that hit Moz's keyword limits and want daily data without a big price jump.
Mangools
Beginner-friendly SEO toolkit · See pricing page · Free account (limited)
Mangools bundles five simple apps on every plan: KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler, plus 1 AI Search Watcher monitor with 5 prompts.
Pros
- Simple, beginner-friendly tools
- Free account and a full refund within 48 hours
- Keyword research, rank tracking and backlinks in one bundle
Cons
- Weekly rank tracking except on the Agency plan
- Tight lookup limits on lower plans
- Geo-priced, so check the pricing page for your region
Best for: Bloggers and small-business owners who want something simpler than Moz.
Ubersuggest
Budget SEO tool · See pricing page · Free account (limited)
Ubersuggest is a budget keyword and site-audit tool, with monthly plans or a one-time lifetime purchase.
Pros
- Free account and a 7-day trial on monthly plans
- Lifetime plans if you'd rather not subscribe
- AI Search Visibility for 10 to 20 prompts per brand across ChatGPT, Gemini and Google AI Overview
Cons
- Weekly rank tracking
- Lifetime purchases are final and non-refundable
- Geo-priced, so check the pricing page for your region
Best for: Small businesses looking for the cheapest paid step up from a free Moz account.
Majestic
Backlink analysis · $49.99/mo (Lite)
Majestic is a backlink specialist with Trust Flow and Citation Flow metrics and Fresh and Historic indexes. It's the alternative for people who mainly used Moz's Link Explorer.
Pros
- Dedicated backlink index at a lower price than most suites
- Historic Index, raw exports and custom reports on Pro
- 7-day money-back guarantee for first-time Lite and Pro customers
Cons
- No keyword research, rank tracking or site audit
- Prices exclude VAT
Best for: Link builders replacing Link Explorer.
Ahrefs Free (Webmaster Tools)
Free SEO tool (site owners) · Free · Free for verified sites
Ahrefs Free (formerly Ahrefs Webmaster Tools) gives you Site Audit, Site Explorer and Web Analytics for an unlimited number of verified sites. It's the most capable free Moz Pro alternative for your own site.
Pros
- Free, with no trial clock
- Site Audit with 170+ issue checks
- Own-site backlink and keyword data
Cons
- Only for sites you've verified; no competitor research
- Up to 1,000 backlinks or keywords visible at once
Best for: Site owners who want a free alternative to a paid Moz plan.
Moz Local alternatives
Moz Local is priced per location: Lite $20/mo, Preferred $30/mo and Elite $40/mo billed monthly, with 50+ locations going to Enterprise. If you're comparing it with other local SEO tools, BrightLocal is the main one. For a wider look at local tools, see our guide to local SEO audit tools.
BrightLocal
Local SEO · $41/mo (Track)
BrightLocal is a local SEO platform for managing Google Business Profiles, citations, local rankings and reviews, priced by number of locations. Track includes a Local AI Visibility Tracker, local rank tracking for up to 100 keywords and four competitors, and geo-grid maps for up to five keywords.
Pros
- Local rank tracking and geo-grid maps on the entry plan
- Local AI Visibility Tracker on the entry plan
- Listings sync on Manage; review monitoring and review campaigns on Grow
- 14-day free trial with no credit card
Cons
- Costs more per location than Moz Local's entry tier
- Review tools are only on the top Grow plan
- Price rises with each location
Best for: Local businesses and agencies that want rank tracking and reviews alongside listings.
AI visibility
Moz now tracks AI prompts inside Moz Pro, and several tools above do too. If being cited in ChatGPT, Perplexity, Gemini and Google AI Overviews is your main goal, compare the dedicated trackers in our roundup of AI visibility tools.
Terradium
AI visibility + AI SEO content · $29/mo (Starter)
Terradium tracks your brand in AI answers and writes the content to close the gaps. Each week it samples 15 questions on 3 of 4 engines (ChatGPT, Perplexity, Google AI Overviews and Gemini), reports whether you're mentioned and your site cited, and lists what to write next. It writes 30 articles a month and publishes them to a built-in CMS or your site via a signed webhook.
Pros
- AI visibility tracking and SEO content in one tool
- A weekly Actions list built from gaps in AI answers
- 7-day free trial
Cons
- Tracks 15 questions; Moz Standard bundles 150 AI prompts
- No backlink index, site crawler, Google rank tracking or local listings
- Samples weekly on 3 engines
Best for: Small teams that need the articles, not just the tracking.
How to choose a Moz alternative
- Hit the keyword cap? SE Ranking or Semrush track far more keywords, daily.
- Need deeper link data? Ahrefs for a full suite, Majestic for links only.
- Want simpler and cheaper? Mangools or Ubersuggest.
- Only care about your own site? Ahrefs Free plus Google Search Console cost nothing.
- Managing locations? Compare Moz Local with BrightLocal on your location count.
- On a Mac? See our guide to the best SEO software for Mac.
Questions
- What is the best Moz Pro alternative?
- Semrush is the broadest step up and tracks keywords daily. Ahrefs suits link-heavy work, and SE Ranking gives the most tracked keywords for the price among the suites here.
- Is there a free Moz Pro alternative?
- Ahrefs Free gives free Site Audit, Site Explorer and Web Analytics for sites you've verified, and Google Search Console is free for your own site. Moz itself offers a free Community account with limited access to MozBar, Keyword Explorer and Link Explorer.
- Ahrefs vs Moz: which is better?
- Moz Pro Standard costs $99/mo and bundles 150 weekly-updated AI prompts and 300 tracked keywords. Ahrefs Lite costs $129/mo with 750 tracked keywords and stronger backlink and crawl data, but has no free trial.
- Moz vs Semrush: what's the difference?
- Moz Pro is cheaper to start and bundles AI prompt tracking into every Standard-and-up plan. Semrush's entry SEO plan is $139/mo but tracks 500 keywords daily across 5 websites and comes with a free plan and a 7-day trial.
- What is a good Moz Local alternative?
- BrightLocal is the main alternative. It's priced per location and adds local rank tracking, geo-grid maps and a Local AI Visibility Tracker, with review tools on its Grow plan and a 14-day free trial.
See where AI answers leave you out
Terradium samples ChatGPT, Perplexity, Google AI Overviews and Gemini for the questions your buyers ask, then writes the articles that close the gaps. $29 a month, 7 days free.
Start free for 7 days